星空传媒

This professional short course is designed for any professional who has a responsibility for crisis management and business recovery strategies, as well as those looking to specialise in crisis communication as a career.

Learn how to create compelling films for brands, products and causes. This online course explores commercial filmmaking as a powerful storytelling tool鈥攖eaching you how to plan, pitch and produce visually engaging content that reflects brand identity and connects with audiences in a competitive digital landscape.

Grasp the principles of effectively using data to manage health care operations. Conduct and explain both patient-focused and public health analytics.

This module provides students with a broad appreciation of the range of digital library services within contemporary contexts and to encourage a critical engagement with the roles and purpose of these services. It examines and evaluates both the cultural and technical elements which contribute to these services.

This short foundation course has been developed for new entrants to the Document Control function in the Oil and Gas sector.

This short course is designed for aspiring marketers, content creators, and professionals looking to upskill. Across the course you will explore how influencers shape behaviour and brand engagement. You鈥檒l gain practical knowledge in content creation, collaboration, audience building, and personal branding delivered by industry-informed academics through flexible and supported online delivery.

This short course takes a practical, hands-on approach to Knowledge Organisation, involving students in the construction of a controlled vocabulary, a faceted classification, sample thesaurus entries, and the design of a web portal. These well-established techniques are used to develop an Information Architecture for an organisation, visitor attraction, or an event.

Learn how to craft compelling stories for the screen. This practical, online course explores the fundamentals of screenwriting, from concept to formatted script, giving you the tools to develop original ideas, build engaging characters, and master the visual language of film.

This short course will provide an overview of the key principles, practices and concepts of search engine optimisation and paid search, the tools and techniques used including keyword optimisation, on- and off-page SEO and link building strategies and the opportunity to apply this to a project of your choice.

Explore the digital marketing landscape, strategy, tools & tactics for effective communication.

The unique MSc Business Analytics degree from Robert Gordon University will prepare you to work with and analyse data effectively to inform business decisions and processes. You will learn to design, commission, manage and deliver data projects and develop the skills and knowledge required to access, analyse and visualise data for business applications.

The CIPR accredited MSc Corporate Communications and Public Affairs Master鈥檚 degree from Robert Gordon University provides you with the practical skills and relevant academic knowledge to ensure you will be capable of operating in a strategic communication role on graduation.

The highly practical MSc Digital Marketing degree at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and cannot commit to the full programme, there is the opportunity to study modules on an individual basis.

This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.

Accelerate your career with the MBA Essentials PgCert, a flexible and accessible entry point into advanced management education. Designed for working professionals, it develops core strategic, analytical, and leadership capabilities to support progression into senior roles. Gain practical skills, confidence, and a recognised qualification in under one year.